Pinqued

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Overview:

Pinqued LLC and TechKaraoke  produced a party during South By SouthWest Interactive Conference (SXSWi) on March 15, 2010.

The event received 1,716 RSVP’s (list de-duped & cleaned) with 98 on the waitlist once registration closed at noon the day of the event. Plus 150 on the VIP list.

There were approximately 1,100 in attendance despite the fact that it rained.

Turnout percentage: 58.9%

Since TechKaraoke SXSWi was primarily a Social Media event, it was promoted by using Social Media channels Namely: Twitter and Facebook.

The bulk of this study will focus on Twitter analytics. This data was acquired by Pinqued LLC using our own tools.

Twitter:

We tracked mentions of several keywords the most critical being “TechKaraoke” as it was the most recognizable.

We also tracked the keywords of the other two major parties that occurred on the same night, Gowalla and Foursquare.

We also (just for fun) tracked the traffic for the “MashBash”, Mashable’s big party which had taken place the night before.

Below are the results of the study: